More
and more companies are now publishing their own magazines, from
high-street stores, to clothing brands and car manufacturers.
These publications are an effective and sophisticated form of
marketing which can deliver measurable results – increasing
customer loyalty, boosting sales, generating new business and
promoting brand awareness.
Millions of readers enjoy these well-targeted publications,
responding
positively
to the ‘soft sell’ that a magazine allows. Customer
magazines now occupy 11 out of the top 20 magazines by circulation.
The fact is that people like magazines. Unlike other media,
such as direct mail and advertising, consumers do not find magazines
annoying or intrusive. And research reveals that consumers are
more likely to take action as a result of reading magazines
than as a result of watching television.
